Free to Low-Cost Marketing for Every Tenant Screener by Brandon Varn

Today is an exciting day. You may be asking yourself “why?” Well the answer is simple… today we are going to discuss some of the low-cost and free advertising options available to you. No matter where you are in the world, if you’re a landlord, you’re trying your best to occupy your vacancies. If you’re not using all available means, you may not hit as broad of a market as you would like.  This can be detrimental, not only to the number of applicants you have, but also your bottom line (what’s going on in your pocket). So grab a snack and relax as we go over the various options available to you.


Craigslist: This is one of the best free resources to use when looking for a tenant. Believe it or not, most renters now use the internet to find their next living space. A lot of these renters are using Craigslist.  It was funny the first time I heard of Craigslist. I was in the Army and my friend was looking for a place to live. I asked if she had looked in the local classifieds (which is a good source). She laughed at me and told me “That’s the way of the past!” She was going to use Craigslist. Low and behold, there were over 30 different listings in her price range that she could go look at. It cost her as much to look at the ads as it does the landlord to place them; Nothing. Now, there are some things you can do to make your post more attractive than others. Our main suggestion is to include pictures of the rental’s interior and exterior. Many prospective tenants will not even stop to look at posts that do not contain pictures. Secondly, you will want to list the benefits of living there. Whether it is next to a freeway, close to a school, or near a market should also be mentioned. Make sure to list all the benefits of your property’s location. Furthermore, make sure to put more than just “Contact me.” You will want to include, at a minimum, your name/company name, phone number, and email. Another option would be to include a link to your website if you have one. To optimize the number of views, make sure to post ever 48 hours. You may want to post more often, but Craigslist will not allow it. There are also many other sites similar to Craigslist that are gaining in popularity. Here are a few to check out:


Sites specified for renters: There are also some good sites made specifically for renters that you may want to check out as well. For example, and offer services that cater to renters. However, these sites have their own rules that you must follow. Their FAQ page will help to answer most of your questions. Sites like these are great, free/low-cost options to consider when accepting applications for your vacancy.


Community Bulletin Boards: If you live next to a college, community center, or shopping mall, you are likely to find a Community Bulletin Board. It is a fact that a lot of student renters find their future apartments on bulletin boards around campus.  The most effective method is to make little tabs on the bottom of your ad containing your contact information that people can take with them. This is free most of the time, but you will want to contact whoever is in charge of the bulletin board in order to getyour post approved. Most Bulletin boards require a stamp of approval.


Real Estate Agents: I know a lot of landlords are reluctant to involve the services of a Real estate agent as to avoid a fee. However, quite a few of them will allow you to list your rental for free. This can be beneficial for the Real Estate Agents as it helps increase their volume while putting your ad directly into a targeted market.


Local Classifieds: This is a dying breed of advertising due to today’s constant internet connectivity. Many people are turning away from newspapers that hold classified ads. However, this is not to say that it does not work. It is just not the first place most people are going to look. Many newspapers are adapting and now allow you to post for free on their online classified ads. However, if you choose to post in their physical newspapers, there will probably be a charge, albeit a small one.


Remember… it is always good to use every tool available to you. Free advertisement is hard to beat. It is the guerilla warfare of putting tenants in your rentals. For further enquiry, please do not hesitate to send me an email.


What do you think?  Would you use any of these idea’s in the future?  And do you have any more to add?

Accurate Credit Bureau


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