Advertising your properties

Advertising Your Properties: The “Why and How” that Every Tenant Should Consider


There are numerous outlets for property owners when it comes to advertising their available rentals. The best methods for advertising will depend on multiple factors such as the type of property, location and how fast the landlord needs to rent it. Regardless of the method, a landlord will benefit greatly from advertising.


Why Advertise?

The biggest advantage to advertising a rental property is that it will be occupied by tenants sooner than a property not advertised. Since most landlords cannot afford to have their properties remain vacant, advertising and subsequently having renters move in quickly is the most efficient way to get a return on their property investment.


Best Methods for Advertising

Landlords have a few options when it comes to advertising their rental property. While some landlords may use multiple advertising outlets for one property, others may use only one form of advertising to get their property information out there and noticed.  Following are some of the best methods for advertising available property for rent:


“For Rent” Signage – The most common type of advertising used by both large and small landlords is the “For Rent” sign. Since this can be placed on the property itself, it is free advertising that lets anyone walking or driving by know that the property is available. For properties in high traffic areas, this is all a landlord will typically need for their property to get noticed. Properties that are indoors (such as condominiums) or that are located in cul-de-sacs will not benefit from this method as much due to lower foot and automobile traffic.


Newspaper Advertising – Newspaper advertisements are affordable and still remain one of the more common and popular places potential tenants look when seeking a new property. Landlords should look for newspapers that offer online and offline listings to maximize their property’s renting potential.


Professional Services – The least common method is through professional rental and advertising services. These are typically hosted online and the landlord must pay to list their property on the site. Landlords are also responsible for providing the information on the property, photographs and pricing. The service will only list the property itself.



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