How to Write a Good Ad for Your Rental Properties
Knowing how to write a good ad for a rental property is very important. To write a good ad, you should pay attention to these areas:
Ad Title: Every copywriter will tell you that the headline is the most important part of your advertisement. In that limited space (Craigslist has a 70 character limit), you should create a title that is both informative and attractive.
Include the most important information in the title, including the number of bedrooms and specific location of your rental property. Try to weave in an unique benefit as well (e.g. seaside property, 3 minute walk from train station, high floor with great view etc).
Ad Description: List all the important details – The number of bedrooms, the amount of floor space (in sq feet or sq meters), heating and cooling fixtures, cooking facilities and whether pets are allowed.
Include a description of your rental property’s neighborhood as well, giving special attention to nearby amenities and attractions – town centers, malls, train stations, eating places, beaches, parks and schools. Be sure to mention the traveling times to these amenities – e.g. three minute walk to the park or five minute drive to a shopping center.
Make it easy for any interested renter to contact you – Include a disposable mobile number and email address in your ad. Don’t use your primary email address because spam bots are likely to pick it up and fill your inbox with junk mail.
Whenever possible, avoid short forms (e.g. E.I.K, W/D) in your description. You’re finding tenants for rental properties, not real estate professionals. The only exception I would consider are well-known abbreviations in the ad title if you’re out of character space (e.g. BR for Bedroom or APT for apartments).
Images – A must-have. In this age of smart phones and digital cameras, there’s just no excuse not to provide photos of your rental property. It’s best to include at least one decent-sized (640 x 480 pixels) photo for every room in the property.
– See more at Accurate Credit Bureau